Nulo is thrilled to announce the next phase of its award-winning "Fuel Incredible" campaign, unveiling an inspiring roster of winter athletes and their loyal pets. This exciting expansion builds on the campaign's successful debut, bringing authentic storytelling to athletes preparing for the world's biggest stage in winter sports.
Each competitor embodies the strength and determination that Nulo champions through its mission to fuel what matters most—whether on the podium, on the slopes, or at home with our pets.
Gold Medalist Ice Dancers Madison Chock & Evan Bates
Madison Chock and Evan Bates are three-time World Champions and Olympic gold medalists in ice dance for Team USA. The married couple will compete in their fourth Olympics together in Milan 2026.
Off the ice, their family includes Henry, a 9-year-old toy poodle who loves playing fetch, and Stella, a 13-year-old toy poodle who prefers cuddling at their feet. Before they were a couple, Evan had Stella, and Madison had Henry, each bringing their own furry family member into their relationship to form one close-knit unit.
"Training at an elite level every day is very challenging, and Henry and Stella provide the much-needed mental support for us on a daily basis. They bring our spirits up and they're a key part of our success on and off the ice."
Madison and Evan’s Picks for Stella and Henry:
Signature Stew For Small Breed Dogs Variety Pack
FreeStyle Kibble For Seniors Trout & Sweet Potato
Freeze-Dried Raw Chicken & Blueberries
Jerky Strips Turkey With Cranberries
Jerky Strips Salmon With Strawberries
Multifunctional All-In-1 Soft Chew Supplement For Dogs
World Champion Speed Skater Kristen Santos-Griswold
Kristen Santos-Griswold is a short track speed skater and the first American to win the prestigious Crystal Globe for best overall skater. In 2024, she made history at the World Championships, winning five medals, including gold in the 1000 meters.
Off the ice, Kristen is mom to Bear and Koda—two Huskies with wildly different personalities. Bear, a 13-year-old, is sweet and well-behaved. Koda, a 7-year-old, is full of mischief.
"Bear and Koda have been really pivotal for me. When I have a hard day of training, I can come back home and relax and get my mind off things. Mental health is really important, and they've been so helpful with that."
Kristen’s Picks for Bear and Koda:
FreeStyle Kibble Limited+ Salmon
Gently-Cooked Meals Beef & Sweet Potato Recipe For Dogs
Mobility Hip & Joint Health Functional Granola Bars For Dogs
Freeze-Dried Raw Lamb & Raspberries
FreeStyle Hearty Beef Bone Broth
Jerky Strips Beef With Coconut
Mobility Joint & Cartilage Soft Chew Supplements For Dogs
Champion Freestyle Skier Alex Ferreira
Alex Ferreira was the first halfpipe skier ever to achieve a perfect season in 2023-24, winning every single contest he entered. He's a two-time Olympic medalist from the Aspen area.
Off the slopes, Alex is dad to Brandy, a rescue dog who arrived badly abused with burn marks all over her face. Through love, care, and quality nutrition, she's transformed into a happy, healthy companion.
"In 2023, I had two of the worst crashes of my career in a single evening. I came back the next season and won every single event. I feel like I'm similar to Brandy in that way. We're both having our second chances."
Alex’s Picks for Brandy:
FreeStyle Kibble Turkey & Sweet Potato
Freeze-Dried Raw Lamb & Raspberries
Gently-Cooked Meals Chicken & Quinoa Recipe For Dogs
FreeStyle Classic Bone Broth Variety Pack
Training Treats Duck Recipe
Gold Medalist Para Snowboarder Brenna Huckaby
Brenna Huckaby is a three-time Paralympic gold medalist snowboarder, mom, cat mom, and advocate for living life without limits.
Off the slopes, Brenna's family includes Mouse, a 1.5-year-old Cornish Rex cat who's just as much a part of the team.
"I'm thrilled to join the Nulo family as an ambassador. I've built my platform on the belief that what we put into our bodies fuels what we can achieve. That extends to my family—including our cat, Mouse, who's just as much a part of the team. Nulo's commitment to quality nutrition and care mirrors my own values, and I'm excited to share our journey together with my community."
Brenna’s Picks for Mouse:
MedalSeries Signature Stews Variety Pack
FreeStyle Kibble Chicken & Cod
Champion Snowboarder Maddie Mastro
Maddie Mastro is a two-time Olympian who made history by landing the first double crippler 900 in women's snowboarding competition at the 2019 Burton US Open.
Off the mountain, Maddie's constant companion is Pippy, a 10-pound rescue Chihuahua/Pomeranian mix who travels everywhere with her, from training to competitions around the globe.
"Pippy is so important for my mental health. When you're having that bad day and you don't want to get out of bed, there's this small, little tail-wagging thing that relies on you. That helps my mental health immensely."
Maddie’s Picks for Pippy:
Freestyle Kibble Limited+ Turkey
Freeze-Dried Raw Turkey & Salmon
Jerky Strips Salmon With Strawberries
Functional Jerky Bites Skin & Coat Salmon
Omega Skin & Coat Functional Granola Bars
Signature Stew Variety Pack For Small Breed Dogs
Multifunctional All-In-1 Soft Chew Supplements
World Champion Speed Skater Jordan Stolz
At just 21 years old, Jordan Stolz is one of the most dominant speed skaters in history. He holds multiple world records and, in 2024, made history by winning 18 consecutive World Cup races.
Off the ice, Jordan shares his home with Mitzi, a 9-year-old rescue cat who appeared at their door one winter looking for food and shelter.
"Mental health as an athlete is super important, and having Mitzi at home is comforting. It's somewhere to escape from all the pressure. As an athlete, I know how important nutrition is, so of course we want our pets to have the same thing—the best nutrition possible."
Jordan’s Picks for Mitzi:
FreeStyle Kibble For Seniors Alaska Pollock, Duck & Sweet Potato
FreeStyle Kibble Trim Salmon & Lentils
MedalSeries Signature Stews Variety Pack
FreeStyle Perfect Puree Megapack
A Campaign Built on Authenticity
"Our initial Fuel Incredible roster set the tone for what this campaign truly represents: authentic stories of perseverance, joy, and emotional connection," said Michael Landa, Nulo founder and CEO. "This new roster carries that vision forward in a way that reflects Nulo's mission. We're proud to share their journeys and deepen our support for athletes and the pets who support them."
For more on Nulo's winter athletes and their pets, visit nulo.com/be-inspired or follow their journeys on Instagram @nulopetfood.
