Why Choose Nulo
What makes us different makes them stronger
Animal-based proteins to build muscle. Low carbs and low-glycemic ingredients to maintain healthy weight. And probiotics to boost immunity. Just a few of the wholesome benefits our recipes provide to help your dogs and cats fuel their inner athlete.
Know Better
get the facts
The fact is, the pet food industry is saturated with misinformation, false truths and consumers are left not knowing who or what to believe. The regrettable part? It's designed this way. Stay with us and hopefully by the time you're finished reading, you'll be better equipped to decipher the noise out there.
Read MoreBacked by science, athletes and best friends.
outside the pool
Swimming legend Michael Phelps is the most decorated athlete of all time. While his competitive swimming days are behind him, health and nutrition remain just as important outside of the pool for him and his growing family.
Read MoreBacked by science, athletes and best friends.
Champion and Advocate
Born and raised in Telluride, Colorado, Gus Kenworthy has skied his whole life. At the age of 23, he earned the privilege of representing the USA in 2014 in Sochi, Russia, and proudly brought home the silver medal in slopestyle skiing.
Read MoreSolving the problem
A man, a Max and a mission
Nulo's story begins with an All-American athlete named Michael, an All-American Labrador named Max and a mission to improve the quality of pet food, incorporating nutrients essential to our best friends' health and well-being.
Nutrition First
real food is Our secret ingredient
At Nulo, we believe keeping pets healthy is a way of life. Our formulas contain all of the things your pets need and nothing they don't.