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Our pets bring out the best in us

Bring Out the Best in Them


New from Nulo


new supplements for dogs

Our new soft chew supplements are designed to enhance your dog’s well-being at all stages of life. Scientifically-formulated in collaboration with veterinarians and animal nutritionists, our tasty chews are packed with active ingredients that your pup needs to stay healthy and happy. Whether it's calming & relaxation, improved mobility & flexibility, a healthier GI, better skin & coat or help with seasonal allergies, we have a formula to support your dog's health.


Why Choose Nulo

what makes us different makes them stronger

Animal-based proteins to build muscle. Low carbs and low-glycemic ingredients to maintain healthy weight. And probiotics to boost immunity. Just a few of the wholesome benefits our recipes provide to help your dogs and cats fuel their inner athlete.

compilation of Nulo products

compare your
current food

Grab your current pet food to compare labels and see why there is no better pet food.

Shop All Nulo Recipes

Solving the Problem

A man, a max and a mission

Nulo's story begins with an All-American athlete named Michael, an All-American Labrador named Max and a mission to improve the quality of pet food, incorporating nutrients essential to our best friends' health and well-being.

See Our Story

Nutrition First

Real food is our secret ingredient

At Nulo, we believe keeping pets healthy is a way of life. Our formulas contain all of the things your pets need and nothing they don't.

why choose


high meat

As carnivores, our dogs and cats require diets rich in protein and amino acids that they can only get from real meat. Nulo's "percentage of animal-based protein" is at the top of the industry.

low carb

Nulo uses ingredients like spelt, lentils & sweet potatoes to provide lasting energy & Nulo's recipes are among the lowest-carb diets on the market.

low glycemic

We believe that dogs and cats have similar glycemic responses and that picking more responsible sources of carbs can help support blood sugar control and a healthy weight. It can also help avoid a host of chronic conditions (like diabetes) and keep things like heart disease and various cancers in check.

patented probiotic

Nulo uses GanedenBC30, a natural probiotic with a protective spore casing, giving it viability all the way to the digestive tract, where it's needed to do it's job.

did you know?

Pet food ingredients are listed on the bag in order of weight, before cooking.
The ingredient listing on the bag does not exactly reflect what's in your pet's bowl. Look for fresh meat first (always) and then immediately following, 2 to 3 named meat meals (e.g., salmon meal, turkey meal). “Meals” are the dehydrated versions of the meat with fat and moisture removed before cooking. This ensures meat content remains high after cooking. Don’t settle for anything less in the first 3 ingredients!
All proteins aren't created equal.
30% protein on one bag doesn't equal 30% protein on another bag. Protein doesn't always mean meat. Many companies are "boosting" crude protein levels using vegetable protein concentrates like Pea Protein and Potato Protein. Plant protein simply cannot compete with biologically appropriate animal-based proteins for dogs and cats.
"Grain-free" food is not suddenly killing your dog.
There is still no scientific evidence of any direct link between "grain-free" pet foods and the 0.0007% of the canine population that have been diagnosed with possible Dilated Cardiomyopathy (DCM) in the last five years. Rather than focusing on grains, focus on whether your food delivers sufficient levels of the necessary amino acids which come from animal-based proteins (aka meat and meat meals). Look for meat protein and low amounts of healthy carbs.
Price tag does not always reflect quality.
The highest-priced food does not necessarily mean the best food. In the pet food industry, it is easy for a food to "read well" before cooking, and it's another to have it "perform well" as fed. Look for fresh meat first (always) and then immediately following, 1 to 3 named meat meals (e.g., salmon meal, turkey meal). This ensures meat content remains high after cooking. Don’t settle for anything less in the first few listed ingredients!