
New from Nulo
new supplements for dogs
Our new soft chew supplements are designed to enhance your dog’s well-being at all stages of life. Scientifically-formulated in collaboration with veterinarians and animal nutritionists, our tasty chews are packed with active ingredients that your pup needs to stay healthy and happy. Whether it's calming & relaxation, improved mobility & flexibility, a healthier GI, better skin & coat or help with seasonal allergies, we have a formula to support your dog's health.

Why Choose Nulo
what makes us different makes them stronger
Animal-based proteins to build muscle. Low carbs and low-glycemic ingredients to maintain healthy weight. And probiotics to boost immunity. Just a few of the wholesome benefits our recipes provide to help your dogs and cats fuel their inner athlete.

compare your
current food
Grab your current pet food to compare labels and see why there is no better pet food.
Shop All Nulo Recipes

Know Better
Get the Facts
The fact is, the pet food industry is saturated with misinformation, false truths and consumers are left not knowing who or what to believe. The regrettable part? It's designed this way. Stay with us and hopefully by the time you're finished reading, you'll be better equipped to decipher the noise out there.
Nulo Pet Food
Facts

Backed by Science, Athletes and Best Friends
Staying Happy, Energized & Healthy
For any athlete, nutrition is performance, but CrossFit athletes take this to a whole new level. Noah must ensure that the nutrition he is putting in his body builds the most muscle, while also giving him the energy to finish a workout faster than his competitors. For every snatch and every sled push, we know Max is by his side… especially when it comes to a little recovery next to the stationary bike!
Noah Ohlsen with Maximus
Partners in fitness

Backed by Science, Athletes and Best Friends
Nutrition Fuels Performance
A native of Newmarket, Ontario, Travis Dermott is a professional hockey player in Toronto where he excels at his defensive role night after night. Off ice, Travis leads an active lifestyle and is always on the go with his Australian Shepard, Niylah.
Travis Dermott & Niylah
Skating duo

Backed by Science, Athletes and Best Friends
Champion and Advocate
Born and raised in Telluride, Colorado, Gus Kenworthy has skied his whole life. At the age of 23, he earned the privilege of representing the USA in 2014 in Sochi, Russia, and proudly brought home the silver medal in slopestyle skiing.
Gus Kenworthy with Birdie
Champion and Advocate

Solving the Problem
A man, a max and a mission
Nulo's story begins with an All-American athlete named Michael, an All-American Labrador named Max and a mission to improve the quality of pet food, incorporating nutrients essential to our best friends' health and well-being.


Nutrition First
Real food is our secret ingredient
At Nulo, we believe keeping pets healthy is a way of life. Our formulas contain all of the things your pets need and nothing they don't.
Nulo Best Sellers
Featured Products

Nulo FreeStyle Dry Food For Cats | Chicken & Cod
Our feline friends require nutrition that helps maintain lean muscles without excess calories. That’s why our grain-free chicken & cod recipe is formulated with 83% animal-based proteins and low ...

Nulo FreeStyle Dry Food For Dogs | Salmon & Peas
Whether it's a run on the beach or a morning jog together, our four-legged friends need quality protein and nutrition to keep up with us. Our salmon & peas grain-free recipe includes 80% ...

Calming Organic Hemp Seed Oil Soft Chew Supplements for Dogs
Nulo’s Calming Organic Hemp Seed Oil Soft Chews can help calm and relax your pup for thunderstorms, car rides, vet trips, fireworks, and more. Think of it as a tasty piece of Zen. ...
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high meat
As carnivores, our dogs and cats require diets rich in protein and amino acids that they can only get from real meat. Nulo's "percentage of animal-based protein" is at the top of the industry.

low carb
Nulo uses ingredients like spelt, lentils & sweet potatoes to provide lasting energy & Nulo's recipes are among the lowest-carb diets on the market.

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low glycemic
We believe that dogs and cats have similar glycemic responses and that picking more responsible sources of carbs can help support blood sugar control and a healthy weight. It can also help avoid a host of chronic conditions (like diabetes) and keep things like heart disease and various cancers in check.
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patented probiotic
Nulo uses GanedenBC30, a natural probiotic with a protective spore casing, giving it viability all the way to the digestive tract, where it's needed to do it's job.

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