food philosophy
Nulo's nutritional philosophy revolves around crafting recipes that align closely with the dietary needs of dogs and cats, emphasizing high meat and fish protein content while minimizing carbohydrates and incorporating low glycemic ingredients.
We recognize the challenge consumers face in deciphering pet food labels, which often differ from those of human foods. Pet food packaging lists ingredients by weight before cooking, with the heaviest ingredients appearing first. However, during cooking, the moisture content of ingredients like "fresh meats" can significantly reduce their contribution to the final product. Without high-quality meals such as dehydrated meats and fish to compensate, the resulting food may have lower meat content when served.
At Nulo, we scrutinize every aspect of our recipes based on what ends up in the bowl, ensuring that our dry solid meat protein content ranks among the highest in the pet industry. Understanding that dogs and cats have limited dietary need for carbohydrates, we prioritize maintaining high meat content while effectively managing carbohydrate levels. By focusing on what matters most – the nutritional composition as consumed by pets – we deliver recipes that truly cater to the carnivorous instincts of our beloved companions.
Did You Know?
Nulo's nutritional philosophy revolves around crafting recipes that align closely with the dietary needs of dogs and cats, emphasizing high meat and fish protein content while minimizing carbohydrates and incorporating low glycemic ingredients. Plus, we feature a wide assortment of functional ingredients that help to enhance your pet’s overall health and well-being.
Nulo’s diets meet the Association of American Feed Control Officials (AAFCO) nutrient guidelines for healthy dogs and cats, both by formulation and by analysis of the finished product. Our treats and toppers include a statement that they are intended for intermittent or supplemental feeding only.
The full nutrient profile of every complete and balanced recipe is available on each recipe’s webpage, located within the “ingredients & analysis” tab and beneath the “nutrition statement.”
Nulo strives to provide only the nutrients your pet needs by choosing not to formulate with BHA, BHT, or any other synthetic preservatives, colors, or flavors in any of our products. Instead, we use a synergistic blend of natural mixed tocopherols (Vitamin E), citric acid, and/or rosemary extract to help preserve our dry foods and treats throughout their shelf-life.
The Non-GMO Project’s High-Risk List includes Alfalfa, Apple, Canola, Corn, Cotton, Eggplant, Papaya, Pineapple, White Potato, Soy, Sugar Beets, Zucchini, and Yellow Summer Squash. Nulo’s products are not formulated using these crops, with the exception of apples and canola oil in a small subset of our foods and treats. In these cases, a non-GMO source is required from our suppliers.
Our Pet Nutrition Specialists are available Mon-Fri, 9am-5pm CST at customercare@nulo.com and at 512-476-6856 to help answer any questions.
meet our animal nutritionists
At Nulo, we prioritize the science behind pet nutrition, showcasing our dedication through the employment of three full-time animal nutritionists on staff. This deliberate choice underscores our unwavering commitment to prioritizing nutrition over marketing tactics. These experts serve as the cornerstone of our operation, driving innovation, developing functional solutions, ensuring rigorous food safety standards, and conducting continuous research.
By keeping abreast of the latest advancements and scientific findings, we guarantee that every Nulo product is formulated with precision and backed by rigorous scientific scrutiny, providing pet owners with the assurance that their furry companions receive nothing but the best.
