FAQ
What's the difference between Nulo's sub-brands?
Nulo is proud to offer four unique product lines to provide the perfect solution for every pet!
Nulo FreeStyle | found at local pet specialty stores & select online retailers
• High-meat (80-87% animal-based protein)
• Grain-free
• No added chicken or egg protein (dog kibble)
• Available in a wide assortment of complete foods & treats for dogs & cats
Nulo MedalSeries | found only at Petco and PetSmart
• High-meat (77-85% animal-based protein)
• Includes grain-free formulas for dogs & cats as well as Ancient Grains dry recipes for dogs
• Natural botanicals (dog kibble)
• Available in a wide assortment of complete foods & treats for dogs & cats
Nulo Frontrunner | found at local pet specialty stores & select online retailers
• High-meat (77% animal-based protein)
• Made with ancient grains
• Available in 6 kibble recipes for dogs
Nulo Challenger | found at local pet specialty stores
• Ultra-high-meat (83-90% animal-based protein)
• Made with Organic ancient grains
• Free recycling program through TerraCycle for dry food packaging
• Available in 5 kibble recipes and 3 hearty stew recipes for dogs
Do you offer samples?
Nulo hands out samples at in-store and promotional events. Check out our Facebook Page for announcements of when Nulo will be in your neighborhood! We also offer our Nulo Guarantee on all of our formulas. If your pet doesn’t LOVE the recipes you try (although we're sure they will), simply contact your retailer for a full refund or an exchange. For a full list of Nulo retailers in your area, feel free to visit our Store Finder.
Where can I get coupons?
Joining our e-mail list is the best way to stay updated on coupon offers and promotions when they are available! We also work closely with our retail partners year-round to offer sales and promotions in-store, so be sure to check with your local retailers for any current promotions.
Where can I find detailed nutrient information for Nulo foods?
The typical (average) analysis for each of our complete and balanced foods is available on each product’s page on our website! Simply scroll down to the “ingredients & analysis” tab where you will find a red link to view the full nutrient profile for that recipe. For nutrient information on our treats and toppers, please feel free to contact us directly at customercare@nulo.com.
Where are your products manufactured?
All of Nulo’s dry, canned, hearty stew, freeze-dried raw, dog treat, bone broth, and water enhancer recipes are proudly manufactured right here in the United States (including the Pacific Northwest, Central West Coast, Mountain Plains, Midwest, and Southeast regions). Our meaty pouches, Perfect Purees, and Silky Mousse recipes are manufactured in a state-of-the-art facility in Thailand that has an uncompromising commitment to product quality and sustainable sourcing.
Do you offer a Frequent Buyer Program?
Although Nulo does not offer a direct Frequent Buyer Program at this time, a large number of local, independent pet stores offer their own Frequent Buyer programs for Nulo! We recommend checking with your local Nulo retailers.
How do I transition to Nulo? Are your diets rotational?
When first introducing your pet to Nulo, we recommend slowly transitioning over the course of 5 to 7 days to reduce the risk of digestive upset that can occur with a rapid change in diet. We recommend portioning 25% of the new food on the first day mixed with 75% of the former food. Over the course of several days, gradually increase this ratio until you are feeding 100% of the new food. This will allow your pet's digestive system time to adjust to any new ingredients and will help to ensure a smooth transition. Mixing up proteins can be a great way to provide variety to your pet's diet. Once your pet has transitioned to the Nulo platform, rotating between recipes is generally seamless!