We're thrilled to share that Nulo's latest TV spot, "Journey to Glory," is making its national debut on USA Network and NBC during the U.S. Figure Skating Championships, and we couldn't be more excited for you to see it.
This 30-second spot is the next chapter in our "Fuel Incredible" campaign, and it captures something we know every pet parent can relate to:
The bond between athletes and their pets.
You'll see Team USA athletes Madison Chock & Evan Bates, Alex Ferreira, Brenna Huckaby, Maddie Mastro, Kristen Santos-Griswold, and Jordan Stolz as they prepare for competition in Milan-Cortina, with their four-legged family members right by their sides.
More Than Just Training Partners
What makes this spot special is that it highlights the quiet moments of companionship that fuel these athletes and their great accomplishments. Whether it's a pre-competition morning routine or unwinding after training, these athletes rely on their pets for the kind of emotional support that can't be measured in medals.
"Fuel Incredible has always been about celebrating the emotional bond between athletes and their pets," said Michael Landa, Nulo Founder and CEO. "With 'Journey to Glory,' we're showing how athletes prepare to compete on the world stage with the invaluable mental and emotional support they receive from their four-legged family members."
Fueling Every Journey
Just as these Olympic athletes fuel their bodies with premium nutrition to perform at their peak, they understand that their pets deserve the same level of excellence. That's why Nulo is built on the belief that every pet is an athlete, and every meal should fuel their incredible potential.
The "Journey to Glory" spot will air nationally on NBC and Peacock throughout the Winter Games, reaching millions of sports fans and pet parents who understand that the greatest performances often start at home, with the ones who love us unconditionally.
Ready to see it? Tune in to USA Network and NBC starting January 7th, and follow along with our Team USA athletes and their pets on Instagram. You can also explore more athlete stories on our Be Inspired page.
