Nulo Kibble Playbook

Nulo Challenger is the grain-inclusive standard, offering ultra-high-meat dry dog foods with Certified-Organic grains like oats, millet, barley, and rye. The spirit of Challenger is reaching beyond conventionally-grown ingredients and choosing sustainability, with additional emphasis on sustainably and ethically sourced ingredients and recyclable packaging.

Available in Puppy & Adult Dog, Small Breed, and Large Breed Puppy Recipes, at Independent Pet Retailers.

Nulo FreeStyle offers a wide range of dry food recipes to fuel your pet's adventures. Our FreeStyle diets provide your pet with the ideal amino acid profile to support lean muscle mass and a healthy heart. FreeStyle’s formulas are grain-free, using ingredients like sweet potatoes and chickpeas as low-glycemic, whole-food carbohydrate sources. All of our dog recipes are also made without chicken or egg proteins, which are commonly reported allergens.

Available in All Life Stages for Dogs and Cats, at Independent Pet Retailers, Amazon, and Chewy.

Exclusively available at Petsmart and Petco, Nulo MedalSeries offers a variety of dry food recipes to fuel your cat or dog’s adventures. Our MedalSeries formulas are grain-free, using ingredients like sweet potatoes and chickpeas as low-glycemic, whole-food carbohydrate sources. profile to support lean muscle mass and a healthy heart.

Available in All Life Stages for Dogs and Cats, at PetSmart and Petco.

pick your play

learn about our four kibble lines below to find the perfect fit for your pet

Ready To Make The Switch?

Slowly incorporating Nulo's high-meat recipes into your pet's diets makes the transition smooth & comfortable.

Here's the game plan: