high meat
low carb
low glycemic
We believe that dogs and cats have similar glycemic responses and that picking more responsible sources of carbs can help support blood sugar control and a healthy weight.
It can also help avoid a host of chronic conditions (like diabetes) and keep things like heart disease and various cancers in check.
patented probiotic
did you know?
Nulo's nutritional philosophy revolves around crafting recipes that align closely with the dietary needs of dogs and cats, emphasizing high meat and fish protein content while minimizing carbohydrates and incorporating low glycemic ingredients.
We recognize the challenge consumers face in deciphering pet food labels, which often differ from those of human foods. Pet food packaging lists ingredients by weight before cooking, with the heaviest ingredients appearing first. However, during cooking, the moisture content of ingredients like "fresh meats" can significantly reduce their contribution to the final product. Without high-quality meals such as dehydrated meats and fish to compensate, the resulting food may have lower meat content when served.
At Nulo, we scrutinize every aspect of our recipes based on what ends up in the bowl, ensuring that our dry solid meat protein content ranks among the highest in the pet industry. Understanding that dogs and cats have limited dietary needs for carbohydrates, we prioritize maintaining high meat content while effectively managing carbohydrate levels. By focusing on what matters most – the nutritional composition as consumed by pets – we deliver recipes that truly cater to the carnivorous instincts of our beloved companions.
Nulo’s formulas are high in animal-based protein, have low carbohydrate levels, and contain healthier carbohydrate sources that help your pet maintain lean muscle mass and a healthy body weight. We also incorporate functional ingredients like pre-, pro-, and/or postbiotics in our foods and treats to enhance your pet’s overall health and wellbeing. Check, check, check, check! This means that your pet is receiving more of what they need – and less of what they don’t - when he or she eats their Nulo. From the beginning of our story, our founder’s standard has always been "The Max Test" – meaning if he wouldn't feed the food or treat to his own dog, Max, Nulo isn't going to make it for yours.
Our foods contain industry-leading levels of meat, providing pets with a highly palatable, highly digestible source of animal protein with the ideal amino acid profile. We also use only low-glycemic carbohydrate sources, making our foods as low as possible in carbohydrates. Many of Nulo’s recipes also feature the patented probiotic (BC30®) to support gut and immune health!
Nulo is proud to offer four unique product lines to provide the perfect solution for every pet, including kibble recipes for dogs, kibble recipes for cats, and so much more!
Our core Grain-Free dry & wet foods for dogs and cats
- Kibble recipes feature a guaranteed minimum of 30% protein for dogs, and 38% protein for cats, with 75-87% animal-based protein
- Kibble recipes for dogs contain natural botanicals sweet fennel, dandelion, & chamomile
- Kibble recipes include Grain-Free Limited Ingredient Diets for dogs and cats
- A full assortment of grain-free cans, pouches, and cups for dogs and cats
Our Ancient Grains Bioactive Blend kibble formulas for dogs
Guaranteed minimum 27% protein, with up to 77% animal-based protein
- Offered exclusively at our national retail partners Petco and PetSmart
- Our core Grain-Free dry & wet foods for cats and dogs
- Guaranteed minimum 30% protein, with 80-87% animal-based protein
- Kibble recipes for dogs are free of chicken & egg proteins
- Kibble recipes include Grain-Free Limited+ for dogs
- A full assortment of grain-free cans, pouches, and cups for dogs and cats
- Offered at independent pet stores & select online retailers
- Our Grain-Inclusive value-premium dry food for dogs
- Guaranteed minimum 27% protein, with up to 77% animal-based protein
- Made with ancient grains including quinoa, spelt, barley, and millet
- Includes options for Puppy, Small Breed, and Adult formula
- Offered at independent pet specialty retailers and select online retailers
- Our Grain-Inclusive ultra-premium dry food for dogs
- Guaranteed minimum 35% protein, with 83-90% animal-based protein
- Made with Certified Organic grains including oats, barley, millet, and rye
- Includes options for Large Breed Puppy, Small Breed, and All Life Stages
- Available through brick-and-mortar independent retailers and online at Chewy.com
We also offer a wide assortment of premium alternative format foods, treats, and toppers that are simply branded as “Nulo”, which may be found across one or all of our retail partners:
Nulo does offer recipes tailored for special needs including weight management, hairball management, digestive health, as well as limited ingredient diets for pets with special ingredient restrictions. However, if your pet has a specific health condition, we recommend consulting your trusted veterinarian to see if any of our foods, toppers, or treats may be a good fit for their unique needs.
We recommend slowly transitioning onto any new recipe over the course of 5-7 days to reduce the risk of digestive upset that can occur with any rapid change in diet. Our general recommendation is 25% of the new formula on the first day mixed with 75% of the former formula. Over the course of 5-7 days, you should gradually swap this ratio until you are feeding 100% of the new formula. This will allow your pet’s digestive system time to adjust and will help keep stools consistent!
