Challenger sets a new standard for pet food and is anything but conventional. It redefines the industry with innovation - both in nutrition and in sustainability - as it brings your dog even more animal-based protein than ever before while also ethically sourcing the best ingredients from around the world.

We felt it was only right to put some of our unconventional dogs on the bags of these unconventional recipes. Similar to the food they represent, our Challenger cover dogs are anything but ordinary. They are beloved companions, loyal protectors, reliable training buddies, and endless sources of happiness.

Scroll down to learn more about each dog and how they live their best lives.