the new ultra-premium, grain-inclusive standard

the new ultra-premium, grain-inclusive standard

meet the challenger cover dogs


Challenger sets a new standard for pet food and is anything but conventional. It redefines the industry with innovation - both in nutrition and in sustainability - as it brings your dog even more animal-based protein than ever before while also ethically sourcing the best ingredients from around the world.

We felt it was only right to put some of our unconventional dogs on the bags of these unconventional recipes. Similar to the food they represent, our Challenger cover dogs are anything but ordinary. They are beloved companions, loyal protectors, reliable training buddies, and endless sources of happiness.

Scroll down to learn more about each dog and how they live their best lives.

Click on the images below to find out more about each recipe.



Sign up for Updates

Want to get the latest on our Challenger dogs and other Nulo news? Subscribe to our weekly newsletter to stay in the loop!

Nulo Food Finder
Score Summary
Pet Type
Dog
Commodity Grain Free
No

Woof! Yep, we thought you were a dog person.

Now let's get an understanding of what you're currently feeding your dog. Go grab your current dog food bag!

Enter your info below to receive a 20% off coupon for your next purchase on Nulo.com.
12% Completed
Nulo Food Finder
Score Summary
Pet Type
Cat
Commodity Grain Free
No

MeWow! We thought you were a cat person.

Now let's get an understanding of what you're currently feeding ... go grab your cat food bag!

Enter your info below to receive a 20% off coupon for your next purchase on Nulo.com.
12% Completed