our standards

At Nulo, ensuring the safety and quality of our pet food is our top priority. We maintain rigorous standards that exceed industry norms, encompassing every aspect of production, from sourcing ingredients to packaging. Our commitment to food safety includes comprehensive analyses for nutrient content, microbiological integrity, and packaging quality, guaranteeing that each product meets our exacting standards before it reaches your pet's bowl.

Our kitchens operate with the highest level of cleanliness and adherence to safety protocols, exceeding industry standards to ensure the health and well-being of your furry companions. Our products are made with premium, high-quality ingredients, reflecting our unwavering dedication to providing the best possible nutrition for pets while upholding the highest standards of safety and quality. When you choose Nulo, you can trust that every meal is crafted with precision, care, and the well-being of your pet in mind.

Our products are crafted in world-class facilities across Italy, the United Kingdom, and Thailand. Nulo partners with a global network of trusted farmers, ranchers, and fisheries to ensure every ingredient meets our high standards for quality, safety, and responsible sourcing. Our proteins are sourced worldwide, including Europe, Australia, New Zealand, and Thailand. We also work with suppliers who prioritize humane practices and sustainable harvesting practices. Our fruits, vegetables, grains, and functional ingredients like probiotics are obtained from Europe and other global regions, all selected to meet strict quality specifications and support optimal nutrition. Choosing responsibly sourced ingredients isn't just about nutrition; it's a pledge to safeguard our planet's health and shape a sustainable future for all.

At Nulo, sustainability isn't just a concept—it's our guiding principle. We're deeply committed to reducing our carbon footprint, working closely with experts at a third-party accredited agency to measure and track meaningful reductions in CO2 emissions. Through strategic initiatives and innovative solutions, we're actively minimizing our environmental impact across our operations. Additionally, we're dedicated to transitioning our packaging to more recyclable formats, leveraging cutting-edge technologies to make eco-conscious choices. Through our current partnership with Terracycle® we provide an easy way to recycle an entire product line into upcycled products and help us manage our environmental footprint.

As proud members of the Pet Sustainability Coalition, we're part of a collective effort to advance profitable environmental and social practices within our industry. Together, we're paving the way for a more sustainable future for pets, people, and the planet.