Nulo Tricks for Treats Giveaway Official Rules

Nulo Tricks for Treats Giveaway






ELIGIBILITY: Open only to legal residents of the 50 United States or the District of Columbia who are 18+ at the time of entry (the “Entrant”). Employees of Nulo Pet Food (the "Sponsor"), their respective affiliates, subsidiaries, advertising and promotion agencies, suppliers and their immediate family members and/or those living in the same household of each are not eligible to participate in the Contest. The Contest is subject to all applicable federal, state and local laws and regulations. Void where prohibited or restricted by law, rule, or regulation.


ENTRY PERIOD: Entries will be accepted online starting on October 12, 2021 at 12:00 AM and ending October 27, 2021 at 11:59 PM (the “Entry Period”). All online entries must be received by October 27, 2021 at 11:59 PM . All times are (GMT-06:00) Central Time (US & Canada). Entries submitted before or after the Entry Period will not be eligible.



  • FOLLOW @nulopetfood on Instagram and LIKE the “Nulo Trick for Treats” contest post.
  • TAKE a video of your best fur-iend doing their best trick.
  • BE SURE your Instagram account is public and your video entry is not private.
  • UPLOAD your video to Instagram and tag it with @nulopetfood, #NuloTricksforTreats, and #SpookierTogether.

Doing so may result in receipt of one entry (“Entry”) into the Contest; you may only enter once. You may not enter more times than indicated by using multiple e-mail addresses, identities or devices in an attempt to circumvent the rules. If you use fraudulent methods or otherwise attempt to circumvent the rules your submission may be removed from eligibility at the sole discretion of Nulo Pet Food.

The entry must fulfill all Contest requirements, as specified, to be eligible to win a prize. Entries that are not complete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Sponsor. Only videos uploaded during the Entry Period may be considered valid entries. Adding the hashtags to videos which were uploaded prior to the Entry Period will not be eligible for participation in this Contest (even if such videos are otherwise in compliance with these Official Rules).

Entries must consist of a video. Entries become the property of Sponsor and will not be acknowledged or returned. Use of any automated system to enter as determined by Sponsor in its sole judgment is prohibited and will result in disqualification at Sponsor’s sole discretion. All terms and conditions of Instagram apply. Multiple entrants are not permitted to share the same accounts. In the event of a dispute regarding the identity of the person submitting an Entry, the Entry will be deemed to be submitted by the natural person who is the “authorized account holder” assigned to the account in question. It is your sole responsibility to notify the Sponsor in writing if you change your account(s). Further, note that your Entry will not be considered successfully submitted if your Instagram account settings prevent Sponsor from seeing your Entry (i.e. your account should be set to “public” or a similar setting that will allow Sponsor to see your Entry).

By submitting an Entry, you represent and warrant that (a) you are the sole creator of the Entry, (b) the Entry is wholly original, (c) the Entry does not infringe the privacy or publicity rights or any other legal or moral rights of any third party, (d) the Entry has not previously been entered in any other Contest, and (e) the Entry has not been previously published on Instagram or in any other medium. You further represent and warrant that you have obtained written permission from each person whose name, image or likeness (“Likeness”) is included in the Entry, that such person(s) have granted you all necessary rights to use the Likeness as described in these rules, and that you can and will give written copies of such permissions to the Sponsor upon request. If your Entry includes the Likeness of a person who is under the age of 18 or under the age of majority in his/her jurisdiction of residence, whichever is greater (a “Minor”), such grant of rights must include written permission from the Minor’s parent or legal guardian, authorizing the use of the Minor’s Likeness on behalf of the Minor. You further represent and warrant that you are the owner of the pet(s) depicted in the Entry, and, if not, that the owner(s) of such pet(s) has/have granted you all necessary rights to include the pet(s) in the entry as per these rules, and that you can and will give written copies of such permission(s) to the Sponsor upon request. Further, if the submitted video was taken by anyone other than you, you represent and warrant that such person(s) have granted you all rights to the video (and that they understand that you alone are the contestant in the Contest and will receive a prize if the Entry is selected as a prize winner), and that you can and will give written copies of such permissions to the Sponsor upon request. Once submitted, an entry may not be changed, altered, modified or deleted. By submitting an Entry, you grant Sponsor and its affiliated companies, and their agents, licensees and assigns the unconditional and perpetual right and permission to reproduce, encode, store, copy, transmit, publish, post, broadcast, display, publicly perform, adapt, modify, create derivative works of, exhibit, and otherwise use the Entry or part thereof (with or without using your name) in any media throughout the world for any purpose, without limitation, and without additional review, compensation, royalty, or approval from you or any other party. You agree that, upon request by the Sponsor and without compensation, you will sign copyright assignments as necessary to assign any and all rights to the video to Sponsor.

By submitting an Entry, you further agree not to instigate, support, maintain, or authorize any action, claim, or lawsuit against the Releasees (as defined below), or any other person or entity, on the grounds that any use of the Entry, or any derivative works, infringes any of your rights, including, without limitation, copyrights and moral rights. You further acknowledge that Sponsor, its affiliated companies, and their agents, licensees and assigns are in no way obligated to broadcast, publish or use your Entry in any way. Nothing herein shall constitute an employment, joint venture, or partnership relationship between you and the Sponsor or any other Releasees. In no way are you to be construed as the agent or to be acting as the agent of the Sponsor or any other Releasees. See Section 8 below for additional requirements for your entry.

By submitting an Entry, you represent and warrant that your Entry: (a) is not violent (or include dangerous stunts), derogatory of any person based on religion, race, gender, sexual identification/orientation, ethnicity, national origin or any other category, obscene or offensive (as determined by Sponsor and Administrator in their sole discretion); (b) does not invade the publicity or privacy rights, defame, misrepresent or contain disparaging remarks about Sponsor or its products/services, or other people, products or companies; (c) does not infringe any third party’s intellectual property or privacy rights, or contain any personal identification, such as license plate numbers, e-mail addresses or street addresses; and (d) is not in violation of any law, including but not limited to those prohibiting cruelty to animals. Sponsor's determination as to whether any Entry violates the above is final and in Sponsor’s sole discretion. Entries that do not include all required information and do not adhere to the foregoing and following requirements will be considered void.

By submitting an Entry, you grant to Sponsor and its affiliated companies and agents, licensees and assigns, the right, except where prohibited by law, to use your name, likeness, picture, address (city and state), voice, biographical information, Entry (including the submitted video) and written or oral statements, for advertising and promotional purposes in promoting or publicizing Sponsor, its affiliated companies, and the products or services of each, in any and all media without limitation as to time or territory, without compensation or further notice. You shall have no right of approval, no claim to compensation, and no claim (including, without limitation, claims based on invasion of privacy, defamation, or right of publicity) arising out of any use, blurring, alteration, or use in composite form of your name, picture, likeness, address (city and state), biographical information, or Entry (including the submitted video).

Entries will be reviewed by Sponsor for compliance with the entry parameters set forth, and if accepted, may be re-posted by Sponsor (such re-posting merely indicates that the entry has been preliminarily determined to be eligible under these rules and is not otherwise binding upon Sponsor. Sponsor reserves the right in its sole discretion to decide if any entry is appropriate for posting or publication and may disqualify any entry at any time in the event it is determined, in the Sponsor’s sole discretion that the entry is not appropriate, or, that the contestant has not complied with these Official Rules.



JUDGING: Entries will be judged by Sponsor to select (1) Grand Prize winner. Entries will be judged according to the following equally-weighted criteria: a) Creativity, b) Originality, c) Appeal, and d) How well the entry represents the “Tricks for Treats” theme. In the event of a tie, the tie will be broken based on the highest Appeal score. Sponsor’s decision is final and binding. Sponsor reserves the right in its sole discretion not to award a prize if no eligible entries of sufficient quality are received.


PRIZES: The approximate retail value of all prizes is $1,200. The prize is: One free year of Nulo pet food up to a maximum value of $1,200. Actual/appraised value may differ at time of prize award. The specifics of the prize shall be solely determined by the Sponsor. No cash or other prize substitution permitted except at Sponsor's discretion. The prize is nontransferable. Any and all prize related expenses, including without limitation any and all federal, state, and local taxes shall be the sole responsibility of the winner. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by winners is permitted. Acceptance of prize constitutes permission for Sponsor to use winner's name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.


WINNER NOTIFICATION: Winners will be contacted through Instagram comment and/or an Instagram Direct Message from Sponsor. It is recommended that entrants confirm that their Instagram notification settings are turned on, and that they continue to follow @nulopetfood, such that they would be notified in a timely fashion of Sponsor’s attempt to contact them in this manner if selected as a potential prize winner. To claim prize, winner will be required to respond to Sponsor’s notification within forty eight (48) hours after transmission of the aforementioned message and provide his/her full name, email address, physical mailing address, date of birth, and phone number. If the selected winner cannot be contacted, is ineligible, fails to claim the prize within 2 days from the time award notification was sent, or fails to timely return a completed and executed declaration and releases as required, prize may be forfeited and an alternate winner selected. The receipt by winner of the prize offered in this Contest is conditioned upon compliance with any and all federal and state laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY WINNER (AT SPONSOR'S SOLE DISCRETION) WILL RESULT IN SUCH WINNER'S DISQUALIFICATION AS WINNER OF THE CONTEST AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.


CONDUCT: By entering the Contest, entrants agree to comply with and be bound by these Official Rules. Failure to comply with the Official Rules may result in disqualification from the Contest. Sponsor reserves the right in its sole discretion to disqualify any entrant it finds to be: (1) tampering or attempting to tamper with the entry process or the operation of the Contest; (2) violating the Official Rules; (3) violating the terms of service, conditions of use or general rules or guidelines of any Sponsor property or service; or (4) acting in an unsportsmanlike or disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person or whose acts or deeds (actual or perceived) would or might be deemed detrimental to Sponsor's reputation, as determined by Sponsor in its sole discretion. Any false information provided within the context of the Contest by any entrant concerning identity, postal address, ownership of right or non-compliance with Official Rules may result in the immediate elimination of the entrant from the Contest. Sponsor further reserves the right to disqualify any entry that it believes in its sole and unfettered discretion infringes upon or violates the rights of any third party, or does not comply with the Official Rules. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE, MOBILE SITE OR SERVICE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND/OR CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Further, by participating, each entrant: (a) agrees to waive any claim for reimbursement for any equipment or materials necessary to submit an Entry regardless of whether or not any particular Entry is selected for any prize; (b) acknowledges that much of the material that will be submitted as part of the Contest may embody materials, suggestions, or ideas substantially similar to those which have been developed by others, or by the Sponsor, and hereby acknowledges that any similarity is purely coincidental and unavoidable in light of the volume of ideas that Sponsor routinely uses and considers in the course of its business activities, and understands that he/she will not be entitled to any compensation because of use by the Sponsor of any materials similar to an entrant’s Entry; and (c) hereby waives any right to any claim or liability with respect to the Sponsor’s use of similar materials.

By entering this Contest you understand that Sponsor, anyone acting on behalf of Sponsor, or its respective licensees, successors and assigns will have the right, where permitted by law, without any further notice, review or consent to print, publish, broadcast, distribute, and use, worldwide in any media now known or hereafter in perpetuity and throughout the World, your entry, including, without limitation, the entry and winner's name, portrait, picture, voice, likeness, image or statements about the Contest, and biographical information as news, publicity or information and for trade, advertising, public relations and promotional purposes without any further compensation.


TERMS: Sponsor reserves the right, in its sole discretion to cancel, terminate, modify or suspend the Contest should (in its sole discretion) a virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the Contest. In such case, Sponsor may judge submissions from all eligible entries received prior to and/or after (if appropriate) the action taken by Sponsor. Sponsor reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Contest or website or violates these Terms & Conditions.

Sponsor has the right, in its sole discretion, to maintain the integrity of the Contest, to void entries for any reason, including, but not limited to; multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by Contest rules; or the use of bots, macros or scripts or other technical means for entering. Any attempt by an entrant to deliberately damage any web site or undermine the legitimate operation of the Contest may be a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. By entering the Contest you agree to receive email newsletters periodically from Sponsor. You can opt-out of receiving this communication at any time by clicking the unsubscribe link in the newsletter.


LIMITATIONS OF LIABILITY: By entering you agree to release and hold harmless Sponsor and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors from any liability, illness, injury, death, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) such entrant's participation in the contest and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Contest; (v) electronic or human error which may occur in the administration of the Contest or the processing of entries.


DISPUTES: THIS CONTEST IS GOVERNED BY THE LAWS OF UNITED STATES AND Texas, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Contest, participant agrees that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Texas having jurisdiction. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorneys' fees, other than participant's actual out-of-pocket expenses (i.e. costs associated with entering this Contest), and participant further waives all rights to have damages multiplied or increased.

PRIVACY: Information submitted with an entry is subject to the Privacy Policy stated on the Nulo Pet Food Web Site. Read the Privacy Policy here: 


WINNER LIST: For the name of the winner, please contact us at and in the body of the email type 'Please e-mail me the name of the winner for the Nulo Pet Food Contest.


SPONSOR: “Nulo Tricks for Treats” (the “Contest”) is sponsored by Nulo Pet Food, 2530 Walsh Tarlton Ln, Suite 140, Austin, Texas (the “Sponsor”). The Sponsor is responsible for all aspects of the Contest. Participation in the Contest constitutes the participant's full and unconditional agreement to these Official Rules, and Sponsor’s decisions, which are final and binding in all matters related to the Contest.


Instagram is not a participant or sponsor of this Contest, and does not endorse, administrate or promote this Contest. You are providing your information to Sponsor and not to Instagram.

Nulo Food Finder
Score Summary
Pet Type
Commodity Grain Free

Woof! Yep, we thought you were a dog person.

Now let's get an understanding of what you're currently feeding your dog. Go grab your current dog food bag!

12% Completed
Nulo Food Finder
Score Summary
Pet Type
Commodity Grain Free

MeWow! We thought you were a cat person.

Now let's get an understanding of what you're currently feeding ... go grab your cat food bag!

12% Completed