Nulo Launches New Category in Pet Food

Super-Premium Brand Announces the Creation of Nulo Hydrate  – Functional Water Enhancers for Dogs

AUSTIN, Texas (June 15, 2020) –   While the rest of the pet food industry fights over Fido’s food bowl, innovative Nulo Pet Food out of Austin, TX has been quietly focused on “the other bowl”; water.  Today, Nulo is launching Hydrate™, the first nationally marketed liquid water enhancer for dogs, designed to give pet parents the freedom to create a customized and healthy water bowl experience.  Hydrate™ transforms any bowl of ordinary water into a unique flavorful beverage with a nutritious edge – complete with electrolytes, branch-chain amino acids (BCAA’s) and B-vitamins.  This revolutionary product for dogs was inspired by the mainstream success of human water enhancers, now a $2.5 billion U.S. market.

“Hydration for pets is a key element of their daily health,” said Michael Landa, Nulo’s Founder & CEO.  “Many people don’t realize that the most important nutrient a dog requires is water.  A dog’s body is 67% water and to feel their very best they need to stay well-hydrated – especially during the summer months when they can quickly become dehydrated.  Hydration helps with digestion and circulation and allows for better absorption of nutrients as well as facilitates nutrient movement throughout the body.” 

While nutrition is a big piece of the Hydrate™ story, there is a fun element to the experience as well.  Landa worked for nearly two years with some of the leading natural flavorists in the world to perfect a solution that uniformly distributes the nutrients in the water and creates an enticing, aromatic experience for dogs – making the water smell and taste like Beef Brisket, Rotisserie Chicken, Roasted Lamb or Pork Tenderloin.  “In addition to giving the water a nutritional boost, we wanted them to enjoy the sensory experience as well,” said Landa.      

 Hydrate Bottles

Designed for easy on-the-go use, Nulo Hydrateä comes in portable squeeze bottles. Simply squeeze a few drops into your dog’s water bowl and serve at room temperature.  And for a tasty summer treat, make a glass of Nulo Hydrateä, pour into an ice cube tray, freeze and serve.  “I’ve yet to meet a dog who didn’t love the taste of a beef brisket flavored ice cube – and they’re less than one calorie per serving so over-indulging is not an issue.”

Suitable for daily drinking for puppies and adult dogs of all ages and sizes, consumers can find Nulo Hydrate at PetSmart’s nationwide or online at www.nulo.com.   

About Nulo: Nulo is a privately-owned, super-premium pet food company with a nutritional philosophy that delivers better-for-them foods that are high in animal-based protein, low in carbs (and low glycemic), and that provide functional ingredients such as human-grade probiotics that boost immune and digestive health. Headquartered in Austin, Texas, Nulo has been widely recognized throughout the pet industry as the premier pet food innovators and retail traffic drivers in the business. With a roster of over 25 world-class athletes and ambassadors, Nulo inspires pet parents to be Healthier Together™ with their dogs and cats. Visit Nulo.com for more product information and to view inspirational stories from Olympians like Michael Phelps and Tara Lipinski.

 

Press Contact

Name: Kelly Lynch

Phone: 512-643-6928

Email: Kelly.lynch@nulo.com

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