Sarah True
with Ötzi

Top Triathlete with her Nulo Dog


Deep in the quiet, beautiful hills of New Hampshire – just outside of Hanover and Dartmouth College – is a world-class athlete training to swim harder, bike faster and run quicker than her fellow triathletes. Sarah True’s hard-working attitude perfectly suits her quiet northeastern town.

What also perfectly fits Sarah’s personality is her Husky mix Nulo dog – Ötzi – whose thick coat keeps him warm through the New Hampshire winters and whose courageous personality has been known to fend off the occasional meandering black bear. (Yes, we said black bear.)

Sarah True has been dominating the ITU triathlon scene since 2005 and is returned to her second Olympics after finishing 4th in the 2012 London games. Balancing three sports – swimming, cycling, and running – doesn’t come easy, but Sarah somehow manages it all with considerable grace.

When you meet Sarah for the first time, you quickly realize that Otzi is the center of her life. He’s her FUN between training sessions, her reason for an occasional stroll, and in many ways represents Sarah much like her own child – playful, courageous, and committed – the perfect fit to represent Nulo and what great fuel can do for your pets.


Sarah’s Triathlon Accomplishments:

Olympic Games 2016 Olympic Qualifier
4th Place – 2012 London Olympic Games

ITU World Championships Bronze – 2015 Chicago World Championship
Silver – 2014 Edmonton World Championship
Bronze – 2011 Bejing World Championship