Business is booming for Austin natural pet food company Nulo

By Brian Gaar

AMERICAN-STATESMAN STAFF

Michael Landa says he’s been on the front lines of feeding pets for years, ever since he started a pet-sitting service in Los Angeles in 2001.

A few years ago, though, he noticed something startling — his staff could barely keep up with insulin shots for diabetic animals.

“I was running around doing insulin shots, and one day I just woke up and said, ‘What the hell is going on?’”

Discussions with veterinarians and scientists revealed the problem, he said: their food.

As a result, the idea for an all-natural brand of pet food was born. Last year, Landa’s Austin-based company, Nulo, launched its line of dog and cat foods — with varieties that include wild-caught salmon and free-range turkey and lamb.

Already the 12-employee company has gotten help from some big-name Austin backers. For one, Sweet Leaf Tea founder Clayton Christopher has invested — “enough to make it really interesting,” he said — and serves on the company’s board of advisers.

Read the full story at The Austin American-Statesman