Business is booming for Austin natural pet food company Nulo

By Brian Gaar


Michael Landa says he’s been on the front lines of feeding pets for years, ever since he started a pet-sitting service in Los Angeles in 2001.

A few years ago, though, he noticed something startling — his staff could barely keep up with insulin shots for diabetic animals.

“I was running around doing insulin shots, and one day I just woke up and said, ‘What the hell is going on?’”

Discussions with veterinarians and scientists revealed the problem, he said: their food.

As a result, the idea for an all-natural brand of pet food was born. Last year, Landa’s Austin-based company, Nulo, launched its line of dog and cat foods — with varieties that include wild-caught salmon and free-range turkey and lamb.

Already the 12-employee company has gotten help from some big-name Austin backers. For one, Sweet Leaf Tea founder Clayton Christopher has invested — “enough to make it really interesting,” he said — and serves on the company’s board of advisers.

Read the full story at The Austin American-Statesman